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About the Author: Amy Eisenstein, MPA, CFRE
Amy M. Eisenstein is the principal and owner of Tri Point Resources, a full-service consulting firm for nonprofit organizations and foundations. Her firm serves a wide variety of social service, educational and healthcare organizations.
Before creating Tri Point Resources, Amy served for more than ten years in the nonprofit sector as a director of development for large and small nonprofit organizations. These include the New Jersey Institute for Social Justice, the Associate Alumnae of Douglass College at Rutgers University, and Shelter Our Sisters, a battered-women’s shelter. For these organizations she raised millions of dollars through event planning, grant writing, capital campaigns, direct mail as well as major and planned gift solicitations.
Amy is a frequent speaker at conferences and a facilitator of board retreats. She currently serves on the board of the Association of Fundraising Professionals – New Jersey Chapter and is chair of the 2010 New Jersey Conference on Philanthropy. She received her Master’s Degree in Public Administration and Nonprofit Management from the Wagner Graduate School at New York University and her Bachelor’s Degree from Douglass College at Rutgers University.

About the Author: Amy Eisenstein, MPA, CFRE
Amy M. Eisenstein is the principal and owner of Tri Point Resources, a full-service consulting firm for nonprofit organizations and foundations. Her firm serves a wide variety of social service, educational and healthcare organizations.
Before creating Tri Point Resources, Amy served for more than ten years in the nonprofit sector as a director of development for large and small nonprofit organizations. These include the New Jersey Institute for Social Justice, the Associate Alumnae of Douglass College at Rutgers University, and Shelter Our Sisters, a battered-women’s shelter. For these organizations she raised millions of dollars through event planning, grant writing, capital campaigns, direct mail as well as major and planned gift solicitations.
Amy is a frequent speaker at conferences and a facilitator of board retreats. She currently serves on the board of the Association of Fundraising Professionals – New Jersey Chapter and is chair of the 2010 New Jersey Conference on Philanthropy. She received her Master’s Degree in Public Administration and Nonprofit Management from the Wagner Graduate School at New York University and her Bachelor’s Degree from Douglass College at Rutgers University.
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Just Released from CharityChannel Press!
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50 A$KS in 50 Weeks: A Guide to Better Fundraising for Your Small Development Shop
With foreword by Roberta (Robbe) Healey, MBA, NHA, ACFRE, Chair, Board of Directors, Association of Fundraising Professionals (AFP)
(Click a Cover to Enlarge)
$24.95 (with quantity discounts available)
Purchase
_______________________________
Are you raising money for a nonprofit organization with a small development office or no paid fundraising staff? Do you want to raise more money? Are you stuck in a rut with your fundraising program? Do you want to feel motivated and re-energized about fundraising? Do you need an action plan?
While there are many critical components of a small development office, you cannot raise money if you do not ask for gifts. This book is about getting back to basics, increasing the number and size of gifts you ask for and receive, and keeping you disciplined so you remember to “ask” all year long.
50 Asks in 50 Weeks will help you:
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Raise more money.
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Create a basic development plan.
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Identify new prospects.
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Ask for gifts more frequently.
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Review the basics of fundraising.
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Work with your board on fundraising.
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Hire your first development staff member.
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Work as a cohesive development team with your executive director, development staff members, and board members.
About CharityChannel's In the Trenches Books
You'll know an In the Trenches book not just by its cover, but by the author's fun, upbeat writing style. But don't be fooled by its down-to-earth approach and ample use of sidebars. In the Trenches books are authoritative and cover what a beginner should know to get started and progress rapidly, and what a more experienced nonprofit-sector practitioner needs to move forward in the subject.
Quantity Discounts
We provide substantial quantity discounts that are automatically provided in the shopping cart system.
________________________
CharityRadio Interview: Author Amy Eisenstein
Runtime: 5 Minutes
Listen to Author Amy Eisenstein describe why she wrote the book and what results the reader can expect in this CharityRadio interview.
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Considering Fundraising as a Career?
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(Click a Cover to Expand)
Fundraising as a Career: What, Are You Crazy?
by Linda Lysakowski, ACFRE
Are you interested in entering the fund development world? Do you have a friend or colleague who is considering a career change? Maybe you're already in the field, but want to learn how to advance in your fund development career? CharityChannel Press, the publishing arm of CharityChannel, is pleased to offer for sale Fundraising as a Career: What, Are You Crazy? by Linda Lysakowski, ACFRE.
Purchase
About the Author: Linda Lysakowski, ACFRE
In Linda's fifteen years as a philanthropic consultant, she has managed capital campaigns; helped dozens of nonprofit organizations achieve their development goals, and has trained more than 10,000 professionals in Mexico, Canada, Egypt and most of the fifty United States, in all aspects of development.
Linda is a graduate of AFP’s Faculty Training Academy and serves on the board of the AFP Foundation for Philanthropy. She has received two AFP research grants. She is also a prolific writer and is currently working on two more books for the profession. Linda has received the Outstanding Fundraising Executive award from both the Eastern PA and the Las Vegas chapters of AFP (Association of Fundraising Professionals) and in 2006 was recognized internationally in Atlanta, GA with the Barbara Marion Award for Outstanding Service to AFP.
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Stay Up with CharityChannel Press!
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Receive Updates from CharityChannel Press. Signing up to receive updates from CharityChannel Press is a great way to learn of the latest books and other news about CharityChannel Press. And don't worry. We won't inundate you, and we won't give your email address to anyone, ever.
Unsubscribing: Click the "Unsubscribe" link in the emails from CharityChannel Press to be instantly unsubscribed.
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Introducing CharityChannel Press
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What is CharityChannel Press?
CharityChannel Press is the publishing arm of CharityChannel. Many of the sector’s most experienced, knowledgeable practitioners are part of the CharityChannel professional community. Because of its unique role in the nonprofit sector, CharityChannel Press enjoys a rich pool of prospective authors from which to draw. In addition, the CharityChannel professional community, consisting of tens of thousands of practitioners, forms a natural initial market for the books as does the greater third sector itself.
What Distinguishes CharityChannel Press from Other Publishers?
No one knows better than the colleagues of CharityChannel how tough it is to be successful in the nonprofit world. Indeed, the CharityChannel professional community is comprised of in-the-trenches practitioners who work at all levels of the nonprofit sector and in every conceivable discipline. As you might expect, the titles to be published by CharityChannel Press will be written by CharityChannel colleagues who are have mastered the topic, and who have a demonstrable record of achievement in the topic area.
CharityChannel Press, which commenced publishing in May, 2010, has launched an initial book line called the In the Trenches™ series, a line of easy-to-understand books for the nonprofit sector practitioner. They are:
-
Written for the practitioner who is literally “In the Trenches” every day.
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For the novice as well as those who have been involved within the nonprofit sector for many years, but are new to a particular subject.
-
Written in a concise, simple, down-to-earth first-person style, making ample use of sidebars and illustrations.
Authors will appreciate the attention they are given during the writing process. Although many of our authors will be veteran book authors, we will be working with first-time authors who, though they haven't yet written their first book, have mastered their discipline over a career of hard work and dedication to their craft.
Initial Line-up of Titles
The following books are currently in the works:
-
Fundraising as a Career: What, Are You Crazy? by Linda Lysakowski. Now available!
-
50 Asks in 50 Weeks: A Guide to Better Fundraising for Your Small Development Shop, by Amy Eisenstein. Now available!
-
Capital Campaigns: Everything you NEED to Know! by Linda Lysakowski. Publish Date: 4th Quarter 2010.
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Donor Relations: Strengthening the Tie that Binds, by Linda Lysakowski. Publish Date: 4th Quarter 2010.
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Asking About Asking: Mastering the Art of Conversational Fundraising, by Kent Stroman. Publish Date: 4th Quarter 2010.
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The Nonprofit Toolkit: An Introduction to Nonprofit Leadership, Management and Excellence – Practical Advice and Best Practices from CharityChannel, edited by Norman Olshansky and Linda Lysakowski. 4th Quarter.
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Corporate Fundraising, by Linda Lysakowski. 1st Quarter 2011.
What is CharityChannel Press?
CharityChannel Press is the publishing arm of CharityChannel. Many of the sector’s most experienced, knowledgeable practitioners are part of the CharityChannel professional community. Because of its unique role in the nonprofit sector, CharityChannel Press enjoys a rich pool of prospective authors from which to draw. In addition, the CharityChannel professional community, consisting of tens of thousands of practitioners, forms a natural initial market for the books as does the greater third sector itself.
What Distinguishes CharityChannel Press from Other Publishers?
No one knows better than the colleagues of CharityChannel how tough it is to be successful in the nonprofit world. Indeed, the CharityChannel professional community is comprised of in-the-trenches practitioners who work at all levels of the nonprofit sector and in every conceivable discipline. As you might expect, the titles to be published by CharityChannel Press will be written by CharityChannel colleagues who are have mastered the topic, and who have a demonstrable record of achievement in the topic area.
CharityChannel Press, which commenced publishing in May, 2010, has launched an initial book line called the In the Trenches™ series, a line of easy-to-understand books for the nonprofit sector practitioner. They are:
-
Written for the practitioner who is literally “In the Trenches” every day.
-
For the novice as well as those who have been involved within the nonprofit sector for many years, but are new to a particular subject.
-
Written in a concise, simple, down-to-earth first-person style, making ample use of sidebars and illustrations.
Authors will appreciate the attention they are given during the writing process. Although many of our authors will be veteran book authors, we will be working with first-time authors who, though they haven't yet written their first book, have mastered their discipline over a career of hard work and dedication to their craft.
Initial Line-up of Titles
The following books are currently in the works:
-
Fundraising as a Career: What, Are You Crazy? by Linda Lysakowski. Now available!
-
50 Asks in 50 Weeks: A Guide to Better Fundraising for Your Small Development Shop, by Amy Eisenstein. Now available!
-
Capital Campaigns: Everything you NEED to Know! by Linda Lysakowski. Publish Date: 4th Quarter 2010.
-
Donor Relations: Strengthening the Tie that Binds, by Linda Lysakowski. Publish Date: 4th Quarter 2010.
-
Asking About Asking: Mastering the Art of Conversational Fundraising, by Kent Stroman. Publish Date: 4th Quarter 2010.
-
The Nonprofit Toolkit: An Introduction to Nonprofit Leadership, Management and Excellence – Practical Advice and Best Practices from CharityChannel, edited by Norman Olshansky and Linda Lysakowski. 4th Quarter.
-
Corporate Fundraising, by Linda Lysakowski. 1st Quarter 2011.
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Foreword by Roberta Healey, AFP Board Chair
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I’ve been a fundraiser for a long time and have read my share of fundraising books. So why write a foreword for this one?
For starters, Amy’s enthusiasm for fundraising and the people and programs that benefit is palpable and contagious, and she brings a fresh and innovative approach to development planning in her very first book.
50 Asks in 50 Weeks is an easy and worthwhile read for busy professionals, especially those in smaller development shops, because it provides a structured, diverse and realistic array of practical tips for boo sting your fundraising revenue. It will help any nonprofit executive director or development staff member jumpstart their fundraising efforts by returning to the basics, but basics at their best and most efficient.
I commend Amy for getting us back to basics and creating this book as a tool to reach those who may be newer to the profession of fundraising or those who do not have extensive staff or training budgets. This valuable resource is a must-have for anyone thinking of starting a new fundraising program, individuals who are new to the field of development, and those who want to refresh and refocus their efforts. For those who have been in a small development shop for many years, it will provide reassurance, reminders of best practices, encouragement and a renewal of passion and enthusiasm for the work you do.
The planning tools and concepts outlined in 50 Asks in 50 Weeks demonstrate how to raise more money without using additional resources. The keys to your success will be to structure your actions so you ask more frequently, diversify your funding base, and be smarter about your fundraising efforts. Each chapter takes an in-depth look at one element of the fundraising planning process and provides practical tips and hints along with way. The to-do lists, charts and calendars are tangible resources to guide you along the way.
I concur with Amy’s assessment of small development offices and her advice for them. Her helpful hints and practical suggestions are right on point. I am pleased to write the foreword for this book and support Amy’s efforts.
Roberta (Robbe) Healey, MBA, NHA, ACFRE
Chair
Board of Directors
Association of Fundraising Professionals
I’ve been a fundraiser for a long time and have read my share of fundraising books. So why write a foreword for this one?
For starters, Amy’s enthusiasm for fundraising and the people and programs that benefit is palpable and contagious, and she brings a fresh and innovative approach to development planning in her very first book.
50 Asks in 50 Weeks is an easy and worthwhile read for busy professionals, especially those in smaller development shops, because it provides a structured, diverse and realistic array of practical tips for boo sting your fundraising revenue. It will help any nonprofit executive director or development staff member jumpstart their fundraising efforts by returning to the basics, but basics at their best and most efficient.
I commend Amy for getting us back to basics and creating this book as a tool to reach those who may be newer to the profession of fundraising or those who do not have extensive staff or training budgets. This valuable resource is a must-have for anyone thinking of starting a new fundraising program, individuals who are new to the field of development, and those who want to refresh and refocus their efforts. For those who have been in a small development shop for many years, it will provide reassurance, reminders of best practices, encouragement and a renewal of passion and enthusiasm for the work you do.
The planning tools and concepts outlined in 50 Asks in 50 Weeks demonstrate how to raise more money without using additional resources. The keys to your success will be to structure your actions so you ask more frequently, diversify your funding base, and be smarter about your fundraising efforts. Each chapter takes an in-depth look at one element of the fundraising planning process and provides practical tips and hints along with way. The to-do lists, charts and calendars are tangible resources to guide you along the way.
I concur with Amy’s assessment of small development offices and her advice for them. Her helpful hints and practical suggestions are right on point. I am pleased to write the foreword for this book and support Amy’s efforts.
Roberta (Robbe) Healey, MBA, NHA, ACFRE
Chair
Board of Directors
Association of Fundraising Professionals
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