Full Title: From SPAM to SPONSORED: Where Corporate Sponsorship is, and How Your Nonprofit Can Get it

Over 88 percent of corporations contribute to charitable causes, yet many nonprofit organizations are unsure about the best ways to develop a prospect list, prepare a proposal, approach a corporate prospect face to face, and ultimately persuade a corporation to support their cause.

In hopes of securing sponsorship, so many nonprofit organizations create a list of unqualified prospects and proceed to pitch an uncustomized proposal. Then they wait. Soon they begin to wonder why they never heard back from the prospective sponsors. Chances are, it is because their pitch was viewed more like spam and less like a mutually beneficial sponsorship proposal.

This training outlines pertinent steps of the corporate giving process:

• Assessing what your non profit has to offer

• Developing a prospect list through hosting a prospect research session

• Crafting a win-win proposal

• Delivering a productive and persuasive presentation

• Steps for developing a relationship with corporate prospects even if they decline your initial proposal

After this training, you will:

• Have a sophisticated approach to creating and implementing your organizations corporate sponsorship program

• Know how to assess what your organization has to offer

• Be ready to develop your organizations corporate prospect list

• Be able to authentically align your organizations deliverables with the desires of your corporate prospect

• Be prepared to have a productive face to face meeting with corporate prospects

• Stand apart from the hundreds of proposals corporate sponsors receive every day and go from SPAM to SPONSORED

Class Format: This is a recorded class, where you listen to the class lecture and discussion and view the slides as they were presented by the instructor at the live session. You may log in to the classroom page and play the class as many times as you wish for up to 365 days from the date that you register. As a bonus, the instructor has provided a second narrated video that covers proposal drafting. There is also a workbook with this class, and you may download the original and bonus slides for viewing off-line, if you wish.

How to Register:

Add the class (and any others that you wish to take) to your shopping cart, then proceed through the checkout process. As soon as you have completed the payment, you will be taken to the classroom page for this class.

About the Instructor

Anisha Robinson Keeys is the Principal Officer of Lance-Lee Planning. With 14 years of non profit fundraising and marketing experience, Ms. Robinson Keeys has raised over $46 million dollars in the areas of youth and women’s empowerment, disaster relief, arts, and health care.

Ms. Robinson Keeys also has a proven track record in the creation, development and implementation of a diverse portfolio of branded special events and conferences, including Galas, Golf Tournaments, Auctions, Corporate Breakfast meetings, Award Recognition programs, and the launch of two charity walkathons in Philadelphia. Before establishing Lance-Lee Planning, Ms. Robinson Keeys served as Director of Special Events for The American Red Cross of Southeastern PA, where she was responsible for project management, marketing, and volunteer recruitment for a $1.3 million annual fundraising campaign. This campaign has served as a programmatic and best practice model for Red Cross special events nationwide. 

Ms. Robinson Keeys is a graduate of Chestnut Hill College and a member of the Association of Fundraising Professionals and of Meeting Planners International. She serves on the boards of the Columbia North YMCA and the Solomon Principal Group.