Creating a Marketing Plan that Works!

How does your nonprofit compete with other nonprofits and even for-profits that may be providing similar services, and in many cases, competing for dollars from funders who may not be aware of your organization and its services? The answer is in developing a marketing plan that helps your organization focus on strategies to create awareness, collaborate with allies and even competitors.

If you've come to the nonprofit world through the for profit arena, you may be familiar with marketing but not sure how to translate the lessons learned from for profits with huge marketing budgets into strategies that will work for a struggling nonprofit. If you've never worked in the for profit arena, you may not even understand the reasons nonrpfits need to market thier services nor have a model form which you can develop sound marketing practices in your nonprofit.

We have answers for you no matter which of these scenarios resonates with you.

In this webinar we discuss the importance of branding and creating awareness of your organization. We will talk about public relations, publicity and pricing your "product” for the marketplace. We will answer questions such as:

In a world of social networking, how important are traditional marketing tools and what are the best tools for us to use?

• Are printed materials becoming obsolete?

• How can our website be maximized?

• What are the key tools our organization needs?

• How do we develop a marketing plan that is practical and realisitc?

Learning Objectives

• Define marketing, public relations, publicity

• Develop a plan to increase awareness through various media

• Develop a plan to use the website effectively

Agenda:

• What is Marketing?

  • Marketing, Public Relations, publicity, sales: Is it all the same?

  • How does nonprofit marketing differ form for profit marketing

• Why do Nonprofits Need to Market their Services?

  • Competition

  • Pricing

  • Awareness

  • Funding

• Creating Awareness with Various Stakeholders

  • Who are your stakeholders?

  • What tools should be used with each group?

• How Much Does it Cost?

  • Developing a Budget

  • Free and Almost Free PR Ideas

• Using Website and other Internet Strategies

  • Website Basics

  • Social Networking

  • Harnessing the Power of the Internet

Class Format: Live, 90-minute webinar class where you will have the opportunity to ask questions via a toll-free phone call.  

Date and Time: 

This class will be held on Tuesday, February 22, 2011 at the following time:  

Hawaiian: 7:30 a.m. to 9 a.m.
Alaskan: 9:30 a.m. to 11 a.m.
Pacific: 10:30 a.m. to 12 p.m.
Mountain: 11:30 a.m. to 1 p.m.
Central: 12:30 p.m. to 2 p.m.
Eastern: 1:30 p.m. to 3 p.m.

How to Register:

Add the class (and any others that you wish to take) to your shopping cart, then proceed through the checkout process. As soon as you have completed the payment, you will be taken to the classroom page for this class, where you will download the class slides.

On the day of the class, about 10 minutes before the start, you will log back in to CharityChannel.com and return to your classroom page, where you will access the live webinar. You will also dial in the toll-free number to access the class discussion.

About the Instructor

Linda Lysakowski, ACFRE, is President/CEO of Capital Venture, a full service consulting firm with offices throughout the United States, which celebrated its 15^th year in business in 2008. Linda is one of fewer than 100 professionals worldwide to hold the Advanced Certified Fund Raising Executive designation. In her sixteen years as a philanthropic consultant, Linda has managed capital campaigns ranging from $250,000 to over $30 million; helped dozens of nonprofit organizations achieve their development goals, and has trained more than 12,000 professionals in all aspects of development.

Linda has received the Outstanding Fundraising Executive award from both the Eastern PA and the Las Vegas chapters of AFP (Association of Fundraising Professionals) and in 2006 was recognized internationally in Atlanta, GA with the Barbara Marion Award for Outstanding Service to AFP.

Linda is a graduate of AFP’s Faculty Training Academy and served on the board of the AFP Foundation for Philanthropy. She is a frequent presenter at regional and international conferences and has received two AFP research grants. Linda is also a prolific writer and Wiley Press has published her books, Recruiting and Training Fundraising Volunteers in 2005, The Development Plan in early 2007. Linda is a contributing author to The Fundraising Feasibility Study — It’s Not About the Money, also published by Wiley in early 2007 and her latest book, The Essential Nonprofit Fundraising Handbook, will be published in July 2009 by Career Press. Linda’s first eBook, Everything You Wanted to Know about Capital Campaigns is available on her website and she is currently working on a book on corporate philanthropy.