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Major Gifts and Planned Giving Review
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About Major Gifts and Planned Giving Review™
Nonprofit organizations and institutions know that the largest category of support comes form private charitable contributions. Major Gifts and Planned Giving Review focuses on large gifts from individual donors, from two perspectives. Articles examine the creation, challenges, opportunities and best practices of fund development programs. They also examine the structuring of gifts to meet the goals, desires and needs of the donor as well as the organization and insitition. Thus, both the management of fund development programs and the gift structure are covered. Articles are predominantly from the US context, though colleagues from other countries will find much of interest as well.
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Major Gifts: Answer to All My Problems or Major Delusion?
2009-07-01
by Shelley Uva
If you are currently looking for a development job, you have probably noticed that almost every job advertised these days seems to focus on major gifts. The reason for this is simple. During the past 10 months, the stock market has gone down precipitously and, as a result, many foundations have lost a significant portion of their funds. Many of them are no longer taking on new projects, and a significant number are either cutting back on projects they are already funding or declining to renew grants. As foundation money remains difficult to secure, greater numbers of nonprofits are turning to major gifts as their best hope. Twenty years ago, the next big thing in fundraising was marketing. Today it is major gifts.
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The Heart Leads the Way
2008-05-21
by George Colabella
Let me begin with a few points. I have been a fund raiser for about 30 years and confess to being “old school.” I believe in personal contacts, prefer to speak with people rather than send an e-mail, and have very strong suspicions about on-line donations. I do not believe that having an exciting web page is a form of cultivation, am totally unimpressed by a message that informs me it was sent via a blackberry, and am particularly leery of those who tell me that people just want the cold facts so they can make a gift and go about their busy techno lives.
Everything I have ever learned and everything that I believe revolves around a simple fact....
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Keeping Track of Key Donors
2005-07-27
by Michele Hickey, CFRE
A good donor tracking system keeps you on top of your game by helping you focus on actions that help build long-lasting relationships for your organization.
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Screening Sessions for Major Donors
2004-07-15
by Linda Lysakowski, ACFRE
Many times in smaller organizations, executive directors and development directors will bemoan the fact that they do not have the "movers and shakers" on their board and, therefore, cannot consider a major gift program or a capital campaign that relies heavily on leadership level gifts. Before writing off your board members, consider doing some brainstorming on major donor prospects. You may be surprised at the connections your board has in this regard
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The 'New Look' of Major Giving
2003-06-25
by Judith E. Nichols
...How does our increasing longevity affect major giving? By focusing on bequests and planned gifts, many organizations will actually bring in more money from a broader base of supporters than they can through a focus on current gifts!...
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Nill's Amazing Truths of Fundraising: A Series (Part 6)
2003-05-22
by Stephen Nill
It is the central premise of this series that any nonprofit organization, large or small, rich or poor, new or old, can substantially increase its fund-raising effectiveness by focusing on big gifts from members of the Eisenhower generation. In Part 4 of this series, I gave away some of my secrets to building a program that focuses on generating big gifts from wealthy members of the Eisenhower generation. In this installment, we take a step back and look at things from another direction: We look at where the wealthy Ikes are congregating.
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Nill's Amazing Truths of Fundraising: A Series (Part 5)
2003-05-16
by Stephen Nill
It is a fallacy that nonprofit organizations and educational institutions with small development budgets are unable to drive big gifts to the organization. Indeed, smaller development offices and even organizations without development offices can dramatically increase the flow of big gifts, no matter their budget or lack thereof.
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Nill's Amazing Truths of Fundraising: A Series (Part 4)
2003-05-15
by Stephen Nill
It is a fallacy that nonprofit organizations and educational institutions with small development budgets are unable to drive big gifts to the organization. Indeed, smaller development offices and even organizations without development offices can dramatically increase the flow of big gifts, no matter their budget or lack thereof.
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Nill's Amazing Truths of Fundraising: A Series (Part 3)
2003-05-07
by Stephen Nill
If development offices were orchestras, some would make beautiful music. In fact, the name of the music is "Let's Focus on Rich Ikes.
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Nill's Amazing Truths of Fundraising: A Series (Part 2)
2003-04-28
by Stephen Nill
It's not that Nill's Amazing Truth of Fundraising #4 should come as a revelation. It is that so many development officers waste development resources as though they've never considered it. To the extent that they are focusing development resources on any but those who have the capacity and readiness to make big gifts, they are missing the main opportunity.
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Nill's Amazing Truths of Fundraising: A Series (Part 1)
2003-04-24
by Stephen Nill
The central criticism I have for many fund development programs is not that they aren't raising money, it is that they are so ill-focused in their operations that they are falling far short of their potential.
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Your Turn -- What Article Topics Would YOU Like to See?
2003-04-15
by Stephen Nill
I'm pleased to say that CharityChannel's MAJOR GIFTS REVIEW(tm) is already into its second year of leading-edge articles from the sector's top experts.
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Stewardship of Major Gifts in Small Organizations
2003-04-01
by Betsy Clarke, CFRE
Many small organizations protest that they don't have donors of major gifts, that they don't know any "rich people." I believe that every organization that receives donations from individuals has major gift donors, or at the least, major donor prospects -- gifts don't have to be the six-figure variety to be major.
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Additions To Your Planned Giving Marketing Program: The Bequest Society (Part 2)
2003-03-13
by Richard Ely
In the last article, we started to look at bequest societies and how important they can be in your planned giving program. In this article, we'll address four more topics related to establishing bequest societies: Perks, Stewardship Activities, creating a Marketing Program, and why you should Never Stop.
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Additions To Your Planned Giving Marketing Program: The Bequest Society -- Part I
2003-03-13
by Richard Ely
Once you've got a basic planned giving marketing program up and running, it's easy to add a Bequest Society to your "product mix." This is the first of 2 articles on this important topic. Read on to find out how.
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Would You Like to Write for CharityChannel?
CharityChannel was created in 1992 as a community of nonprofit-sector colleagues who shared a vision to create a professional community where members can help each other by sharing their expertise with each other. One of the most important avenues for the exchange of expertise is the opportunity to write original, down-to-earth articles. CharityChannel contributors have penned thousands of articles over the years, and they're just warming up – in the next weeks and months, we're going to expand the article subject areas.
If you have at least several years of experience in the sector and a specific expertise, as evidenced by a demonstrable record of accomplishment, in any of the topic areas listed to the left, you are invited to raise your hand to join one of our Contributors Panels organized around each topic area.
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